Thursday, January 31, 2008

Sandwich down!

Sorry Starbucks fans, but it looks like you'll have to look elsewhere for your breakfast sandwich fix. According to an AP report, the mega-company will be taking their line of breakfast sandwiches off the menu, and will choose to, " get back to the roots and the core of our heritage, which is the leading roaster of specialty coffee in the world", according to their CEO Howard Schultz.

Starbucks will also be annoucing "five bold initiatives" during their March 19th shareholders meeting which should provide some deeper insight into further changes for the uber-coffee chain.

I'm not a Starbucks customer (as I'm not a coffee drinker), and really only go in to use the restroom or buy a bottle of water. But I know that some of you are, so how will this affect your Starbucks experience? Will you miss those breakfast sandwiches?


The Ex said...

I rarely get Starbucks - Coffee Bean & Tea Leaf is more my style - but when I do I never ever get a breakfast sandwich. Sometimes I'll buy the fruit/cheese platter though.

Richard Nixon said...

I go for coffee. Their muffins are good. But primarily I go for coffee. This will not affect my consumption one iota.

B said...

I sure will! That, and their almond syrup. Stupids. They should never have made the decision to discontinue that line.


Um... Yum! said...

I work at Starbucks, and every time I work with my manager she makes me set a sandwich goal, and I'm told to suggestive sell those things. So this is the best news I've heard today. :o) I hate those sandwiches with a passion.

And Deutlich, if you read this, there is still almond syrup. It's one of the only syrups I like.

Anonymous said...

You have broken my heart with this news...I have a serious Starbucks breakfast sandwich problem - like, 4 a week (I know, I know - I could take a trip to Africa with the money I'd save in one year if I brought my breakfast...) Now I'll have to find another fix.