Sunday, July 6, 2008

Smithfield Pork Critics Launch Metro PR Campaign

If you made your way through the Gallery Place/Chinatown Metro Stop this weekend, you probably saw one of these ads by the Justice at Smithfield Campaign, a campaign headed by the United Food and Commercial Workers International Union.



This campaign was started to protest Smithfield's working conditions at their Tar Heel, NC processing plant and has led to a slew of protests against Food Network star Paula Deen - a high profile Smithfield spokesperson.



So, do you think this campaign will have an impact? Will it change the way you buy pork?

UPDATE: EVIDENTLY THIS CAMPAIGN HAS BEEN UNDERWAY FOR A WHILE, THANK YOU TO MY READERS FOR SETTING THE RECORD STRAIGHT!

2 comments:

The Corridorian said...

It's been there a couple of weeks. I noticed it one morning switching from green to red on my way to work. I think the ads are actually pretty strong.

Who's surprised Paula Deen backs such a company though?

Ramona said...

Paula Deen has been under fire for hawking Smithfield products. She hasn't really defended her position at all.
http://dcfoodblog.blogspot.com/2008/03/paula-deen-resolution-why-we-think-you.html